Partnerships
Infinite Insurance & Financial Services
Serenity Roderte. Owner & President.
Serenity is the Owner and President of Infinite Insurance & Financial Services and has spent nearly two decades helping individuals and families prepare for a secure and confident retirement. Ranked in the top 1% of representatives in her specialized field, Serenity has guided clients through life insurance planning, annuities, 401(k) rollovers, IRAs, Roth IRAs, and tax-free and advantaged retirement strategies. She is a highly sought-after retirement educator and speaker, conducting ongoing educational workshops throughout Southern California. Known for her extensive wisdom, clarity, transparency, and heart-centered leadership, Serenity has built a firm grounded in trust, knowledge, and long-term protection along with financial growth for people from all walks of life.
The Financial Architects
Manuel ("Manny") Soto
Manuel Soto founded The Financial Architects with a simple yet powerful mission: to help families achieve lasting financial security through personalized, needs-based planning. His approach rejects cookie-cutter solutions in favor of strategies tailored to each client's unique situation.
Over nearly two decades in the financial services industry, Manuel has built a personal client base of approximately 2,000 families and trained thousands of advisors who share his commitment to putting clients first. He is known for his ability to explain complex financial concepts in clear, relatable terms.
During the pandemic, Manuel franchised TFA to expand its nationwide reach, bringing his client-first philosophy to communities across the country. His personal mantra—"Change what you're doing to change what you're getting"—guides every aspect of his work and the culture he's built at TFA.